Introduction

A rapidly growing commercial and residential cleaning service, was struggling to get noticed online. Even with a solid reputation and loyal customer base, their website traffic was flat, and new leads were scarce—especially in competitive local search markets.

They partnered with CreatorLabs to improve their search engine visibility. Over eight months, we helped them climb the rankings, attract high-intent visitors, and drive steady lead generation through a focused SEO campaign.

The Challenge

They faced several challenges holding back their online growth:

1. Low Search Engine Visibility
They didn’t appear on the first page of search results for key local terms like “office cleaning near me” or “move-out cleaning services.”

2. Technical Website Issues
Slow load times, missing metadata, and poor mobile performance limited their chances of ranking well.

3. Weak Local Content Strategy
The website lacked keyword-optimized service pages and blog content targeting specific cleaning niches and regional markets.

4. Minimal Backlinks
With few backlinks from trusted local directories or industry blogs, their site had low authority in Google’s eyes.

Our Approach

We implemented a tailored SEO strategy to increase local search visibility and turn the website into a lead-generating machine:

1. Full SEO Audit & Technical Fixes

• Improved page speed and mobile responsiveness

• Fixed broken links, duplicate content, and crawl errors

• Optimized site structure for local SEO

2. Local Keyword Strategy

• Researched geo-targeted keywords for all service areas

• Focused on long-tail phrases like “eco-friendly home cleaning in [City]”

• Integrated keywords into URLs, metadata, and content

3. Content Creation & Optimization

• Rewrote service pages with clear, keyword-rich copy

• Added new landing pages for target cities and cleaning packages

• Launched a blog answering common customer questions and tips for maintaining clean homes/offices

4. Backlink & Citation Building

• Claimed and optimized local business listings (Google, Yelp, Angi)

• Partnered with local bloggers and property management directories

• Secured high-quality backlinks through guest content and outreach

5. Ongoing Optimization

• Tracked performance via Google Analytics and Search Console

• Adjusted content and keyword targeting based on monthly reporting

• Regularly added blog content based on seasonal trends and FAQs

The Results

They saw major improvements within eight months:

• 120% Increase in Organic Traffic
  Website visitors more than doubled, with most traffic coming from local Google searches.

• 40% More Online Inquiries
  Calls and quote requests surged as the company ranked higher for high-converting keywords.

• Top 3 Rankings for 12 Local Keywords
  Including “commercial cleaning [City]” and “deep house cleaning near me.”

• Longer Site Engagement
  Users spent 30% more time exploring services, blog tips, and booking options.

What Made This Campaign Stand Out

This campaign succeeded because we treated SEO like a growth engine, not just a checklist. By fixing the site’s foundation, tailoring local content, and leveraging backlinks that mattered, we transformed their website into a steady lead-generation tool that works 24/7.

Client Testimonial

"We knew SEO was important but didn’t realize how much it was holding us back. CreatorLabs helped us get found, generate more leads, and finally compete with the bigger cleaning companies in our area."

Conclusion

These results prove that with the right SEO strategy, even a local service business can become a top player online. Whether you’re in cleaning, contracting, or home services, CreatorLabs can help you build visibility, trust, and steady growth through smart search engine optimization.

Disclaimer:
At CreatorLabs, we do not disclose or share the names of our client companies in any public-facing materials in order to protect their privacy and maintain the confidentiality outlined in our agreement.